TourPlayer Engagement Data | Navless Product Documentation

The Navless documentation explains that after integrating HubSpot with Tourial, detailed engagement data—such as time spent, CTA clicks, form interactions, and metadata like Tourial Content name and session IDs—is sent via HubSpot cookies to appear in contact record activity feeds, enabling users to create targeted lists, workflows, and reports based on visitor interactions with Tourial Content.

Once you've completed the setup of the HubSpot Integration, you'll start to see Tourial Content engagement data in your HubSpot account. This data will be visible in the contact record activity feed and you can use these properties to create lists, workflows, and reports.

Tourial Content Engagement Data is sent to HubSpot via HubSpot Cookies. Once your account is connected to HubSpot, engagement activity will be recorded for any cookied visitor. See FAQs below for additional information.

Note: This engagement data is separate from your individual Tour engagement data.

Contact Record Activity Feed

A timeline event is created each time a contact engages with Tourial Content. The following data is displayed:

Engagement Data

Time Spent on Tourial Content (Seconds): The total amount of time in seconds a visitor spent on a specific piece of Tourial Content (i.e. TourPlayer) during a single session
Total CTA Clicks: Count that refers to the number of external link clicks, form submissions, and scheduler opens throughout the Tourial
External Link Clicks: Count that refers to the number of external links clicked on
Forms Viewed: Count that refers to the number of forms that were viewed
Forms Submitted: Count that refers to the number of forms submitted

Tourial Metadata

Tourial Content Name: Name of the Tourial as indicated in your Tourial account
Tourial Content URL: The shareable URL for Tourial Content (i.e. TourPlayer)
Tourial ID: ID of the Tourial Content from the Tourial database
Session ID: ID of the session from the Tourial database
Visitor ID: ID of the visitor from the Tourial database
Date Viewed: Date the Tourial Content was viewed
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utm_medium
utm_campaign

Not seeing any data in the activity feed? Make sure you've selected Tourial in the activity filter, under the Integrations section.

Lists and Workflows

When creating a list or setting up a workflow, you'll have access to the above Tourial Content engagement data.

When adding a filter, first type "Tourial" and select Tourial: Tourial Content Timeline Event Properties. Then you'll see the full list of Engagement data points to select.

Available properties to filter on:

Occurred
Tourial Content: Date Viewed - Date the Tourial Content was viewed
Tourial Content: First Session Date - Date a contact first interacted with Tourial Content
Tourial Content: ID - ID of the Tourial from the Tourial database
Tourial Content: Last Session Date - Date a contact last interacted with Tourial Content
Tourial Content: Name - Name of the Tourial Content from your Tourial account
Tourial Content: Session ID - ID of the session from the Tourial database
Tourial Content: Total CTA Clicks - Total number of external link clicks, form submissions, and scheduler opens on that Tourial Content
Tourial Content: Total Events Scheduled - Total number of events scheduled via scheduler integration
Tourial Content: Total External Links Clicked
Tourial Content: Total Forms Submitted - Number of forms submitted
Tourial Content: Total Forms Viewed - Number of forms viewed (even if not submitted)
Tourial Content: Total Seconds - Total time in seconds spent on Tourial Content
Tourial Content: Total Sessions - Total number of sessions that contact has had across all Tourials
Tourial Content: URL - The unique URL for a Tourial which can be used to pull data on a specific Tourial
Tourial Content: Visitor ID - ID of the visitor from the Tourial database
utm_source
utm_medium
utm_campaign

FAQs

1.
How is Hubspot identifying the "known" contacts on ungated tours?
- We use HubSpot cookies. If the cookie has been identified, then it's a known contact; otherwise, the data is still tracked to that cookie for if/when that cookie becomes identified in the future. Typically, the process for converting an anonymous visitor to a known lead is through a form. Form submissions attach the HubSpot cookie to associate the cookie with the visitor.
2.
Can HubSpot forget a cookied visitor?
- This is dependent on the user's browser. If someone clears their cookies, they are no longer known until they identify themselves again.
3.
Can we set up an automation to gate a Tourial only when a contact is unknown? (i.e. keep them ungated for known contacts and gated for unknown)
- Not at this time.
4.
If a website visitor declines cookies, will they still be known in HubSpot?
- If there is no HubSpot cookie, they cannot be tracked, so Tourial Engagement Data would not be sent to HubSpot.
5.
How often is Tourial Content Engagement Data sent to HubSpot?
- We send the data to Hubspot with every session. There are a lot of options for you to filter, create lists, or build workflows in Hubspot based on Engagement Data.
6.
Is Engagement Data retroactive for visitors that aren't currently in our HubSpot database?
- Activity does retroactively update a contact record if they were cookied and interacted with a tour prior to becoming identified.
  
  Say someone isn't known in HubSpot, but they're cookied and view a tour. Three days later they convert through a form submission and become a contact in HubSpot. The Tourial Engagement Data captured earlier will be visible on that contact record.

If you have any questions about the engagement data sent to HubSpot, feel free to chat with us using the chat feature in the lower right corner, or email support@tourial.com.