How do Agent Pages work when a visitor lands on my site?

They see a page that looks like your landing page and the experience runs through the Guide from the first load. In the first second, the Guide reads signals like referrer, URL, and on-page behavior and infers the visitor’s intent.

What can visitors do on an Agent Page?

They can type a question into the chat and get answers from connected knowledge sources, click suggested skills like assessment, comparison, or ROI calculator, or simply read the page while the Guide adapts the next part of the experience based on their engagement.

What do I need to set up to launch an Agent Page?

Marketers configure five things: knowledge sources, brand kit, skills, CTA logic, and analytics. Most pilot customers finish the first version in a day.

How does the Guide decide when to show CTAs?

CTA logic tells the Guide what action to drive toward and when to surface it. The CTA gets shown when the visitor's behavior suggests intent, not on the first scroll.

What analytics do Agent Pages provide to marketers?

Every Agent Page produces its own analytics view showing what visitors asked, which skills got engaged, where the Guide surfaced the right content or couldn’t, where visitors dropped off, and how the page converted relative to the static version it replaced.

What actually happens when a buyer lands on an Agent Page

When a visitor lands on an Agent Page, an intelligent Guide immediately analyzes their arrival source, behavior, and intent—such as their referral channel, page interactions, and questions asked—to dynamically tailor responses and content from connected knowledge sources, providing a personalized, interactive experience that helps the visitor efficiently find relevant information and make informed decisions.

The question most marketing leaders ask when they hear about Agent Pages: "Okay, what does this actually do? Walk me through what happens when one of my visitors hits the page."

So let's walk through it.

The visitor arrives

A visitor clicks through to your landing page from wherever your campaign sent them: paid ad, ABM email, AI search recommendation, partner co-marketing. The source doesn't matter for the mechanics. What matters is that they arrived with a specific reason and a specific question.

They see a page that looks like your landing page. Same domain. Same brand. The Guide doesn't sit in a corner of the page waiting for a click. The page experience runs through the Guide from the first load.

In the first second, the configured Guide is already reading signals. Where the visitor came from. Which URL they landed on. The referrer, including whether it's an LLM (ChatGPT, Perplexity, Claude, Google AI Overviews) or a search engine or a direct click from an email. Whether they typed a question into a chat field on the page. Which sections of the page they scroll past versus the sections they read.

From those signals, the Guide infers intent. Is this visitor evaluating for the first time, or comparing two finalists? Are they technical or business-side? Are they trying to understand the category, or trying to understand your specific product? The Guide doesn't have to be certain. It has to be more useful than a static page that ignores all of those signals entirely.

What the visitor can do on the page

The visitor has three options at any moment:

Type a question into the chat field on the page. The Guide answers from the content you've connected as knowledge sources, including the website, the product docs, the case studies, the comparison material. The answer comes back inline, with the right proof points, calibrated to what the Guide has inferred about this visitor.
Click one of the suggested skills surfaced on the page. The skills are configured per Agent Page from the library: assessment (does this fit my context), comparison (how does it compare to alternative X), business case (what would I take to my team), ROI calculator (what's the math for my volume), product walkthrough (show me the surfaces that matter), content playlist (what's the right reading order for what I'm trying to figure out), and others.
Just read the page in the order it presents. The Guide watches what they engage with and adapts the next part of the experience based on what it's learning. A visitor who lingers on the technical proof gets more technical depth surfaced. A visitor who skips the technical proof and reads the customer outcomes gets more outcome detail next. The page composes the experience from the underlying content rather than presenting the same brochure to everyone.

What the marketer set up

For all of this to happen, the marketer configured five things. Most pilot customers finish the first version in a day.

1.Knowledge sources: Tell the Guide what it knows. The marketer connects existing content from the website, product documentation, marketing collateral, case studies, comparison pages, FAQ content, and anything else the team has produced. Different Agent Pages can pull from different sources. An ABM page gets the ABM content. An event recap page gets the event content.
2.Brand kit: Tells the Guide what it looks and sounds like. Logo, colors, fonts, voice settings, allowed CTAs. The Guide running an ABM landing page can sound different from the Guide running an event recap if your campaigns need that.
3.Skills: Tell the Guide what it can do for the visitor. Pick from the skill library and turn on the ones that fit. Different Agent Pages can run different skills, calibrated for what the visitors on that page are trying to figure out.
4.CTA logic: Tells the Guide what action to drive toward and when to surface it. Book a meeting, watch a demo, request a quote, download a resource. The CTA gets shown when the visitor's behavior suggests intent, not on the first scroll.
5.Analytics: Tell the marketer what's happening. Every Agent Page records what visitors asked, which skills got engaged, where the Guide surfaced the right content, where it couldn't, where buyers dropped off, and how the page converted. The marketer sees the buyer's actual evaluation, not a proxy for it.

What the Guide does and doesn't do

The Guide is grounded in the configured knowledge sources and can compose answers, walkthroughs, and recommendations from that material in real time. The Guide doesn't make things up. If a claim isn't in the connected sources, the Guide doesn't fabricate it. The marketer controls what the Guide is allowed to say by controlling what the Guide is allowed to know.
The Guide doesn't replace sales. It evaluates fit, surfaces the right content, composes answers from the configured material, and hands off to a sales conversation when the visitor's intent is clear. The pilot consultation is still where the deeper conversation happens.
The Guide doesn't replace the team's content investment either. If the source material is thin, the answers are thin. Most teams use the early weeks of a deployment to see which questions visitors keep asking that the existing content can't answer well, and then prioritize filling those gaps. The Guide turns into a content gap detector as much as a content delivery layer.

What the marketer sees on the back end

Every Agent Page produces its own analytics view. The marketer sees what visitors asked across the page, which skills got engaged, where the Guide surfaced the right content, where it couldn't, where visitors dropped off, and how the page converted relative to the static version it replaced.

Standard web analytics show bounce, time, and conversion. Agent Page analytics show the buyer's questions, the journey they took, and the gaps the team should fill next. The data describes the buyer's evaluation, not just the surface metric.

Where this starts

The 90-day Agent Pages pilot deploys Agents on your current landing pages for $3,000. The first Agent typically goes live on a real landing page in the first week. The forward deploy engineer assigned to the pilot handles initial configuration and tunes alongside your team for the duration.

Book a pilot consultation at agentpages.navless.ai.